Coffee Studies
Mushroom Coffee

Where to Buy Mushroom Coffee, and Subscriptions

By Coffee Studies Editorial·Published September 30, 2026·Updated October 29, 2026·6 min read

Quick answer

RYZE is in Target and on Amazon; Four Sigmatic is in Whole Foods, Sprouts, Target and Amazon. Buying direct is usually cheapest for the first bag and nearly always starts a subscription: of eight brands checked on 29 October 2026, six pre-select subscribe at checkout, and three sell a discounted first bag that refills higher (RYZE $27 then $36, Everyday Dose $29 then $36, Four Sigmatic $35 then $40). Running subscription prices cluster at $1.10 to $1.35 a serving; one-time bags run $1.33 to $1.67, except Cuppa at $0.83. Every brand lets you cancel from an account page; RYZE and Everyday Dose route it through support contact or chat. Buy one bag at retail first, then subscribe if the refill price still looks good.

Mushroom coffee grew up online and is only now reaching real shelves, and that explains most of what buying it is like. Direct from the brand is cheapest for the first bag and comes with a subscription attached, usually pre-selected. Retail costs a little more and commits you to nothing. Below: where each brand is sold, then eight companies' subscription terms side by side.

As always on this site: Coffee Studies is published by Nature Lion, which makes a mushroom coffee called Shyne. This page is about channels and terms, not a ranking.

6 of 8 brands pre-select subscribe

at checkout, RYZE, Everyday Dose, Four Sigmatic, Om, MUD/WTR and Crockett default to a recurring order; Bones defaults to one-time; Cuppa's widget could not be read[1]

$1.10 to $1.35 a serving on refill

the running subscription price across the six coffee-based brands that state servings; first-order promotions run $0.82 to $1.17, one-time bags $1.33 to $1.67, Cuppa $0.83[3]

$17.99 for 20 servings at Target

RYZE's retail bag, $0.90 a serving with nothing recurring; Four Sigmatic is also in Target, Whole Foods and Sprouts[12]

Where to buy it

Retail for the first bag, direct once you know you like it.

Direct from the brand. The lowest first-bag price and the full range. The cost is a recurring order and a marketing sequence that does not let up.

Amazon. Convenient and unpredictable. RYZE and Four Sigmatic are both there, third-party sellers list alongside them, and pack sizes differ from direct, so compare unit prices. RYZE's own two-pack listing was $149.98 on the day we checked, against $45 for one bag direct.

[1]

Grocery and health-food shops. RYZE launched nationally in Target in January 2026 at $17.99 for a 20-serving bag, and Four Sigmatic is in Target, Whole Foods and Sprouts. The retail premium buys you freedom from the subscription, a good trade before you know whether you like the taste.

[12] [4]

Warehouse clubs. Costco stocks the category at times. The assortment rotates by region and season, so we will not guess what is near you.

Eight subscriptions, side by side

Six pre-select a subscription, three discount the first bag and refill higher, and the running price is $1.10 to $1.35 a serving almost everywhere.

Brand, productOne-time ($/serving)Subscription ($/serving)Pre-selected at checkoutCancel byFirst bag cheaper than refill?
RYZE, Mushroom Coffee, 30$45 ($1.50), Shop All page only$27 first, then $36 ($1.20)Subscribe (hidden plan on the product page)email, Instagram or Facebook message, text, or portal; 24 h before shipmentYes
Everyday Dose, Coffee+ Mild, 30$45 ($1.50)$29 first, "Renews at $36/mo" ($1.20)Subscribe (starter kit is the only button)account page; "a chat window will open automatically"Yes
Four Sigmatic, Original instant, 30$50 ($1.67)$35 first, then $40 ($1.33)Subscribe (radio checked)website, phone or email; "allow up to 72 hours"Yes
Om, Mushroom Coffee Blend, 30$41.99 ($1.40)$35.69 ($1.19), 15 percent off every orderSubscribe (radio checked, "Best value")account portal or SMS; "no phone call"No
MUD/WTR, Original (coffee-free), 30$50 ($1.67)$40 ($1.33); starter kit $60 then $40Subscribe (radio checked)account or email; renews "at the then-current non-promotional rate"No, refill is lower
Crockett, Functional Blend instant, up to 30$39.99 ($1.33)$29.99 first, then $33.99 ($1.13)Subscribe (widget default)account "Manage Subscriptions"; email reminder before each shipmentYes, mildly
Bones, Better Brain ground, 10 oz$17.99$14.39, 20 percent off every orderOne-timeaccount portalNo
Cuppa, Healthy Coffee instant, 30$25 ($0.83) on sale from $39$25 locked ($0.83)not readable from the pageaccount "cancel subscription" or emailNo, but terms reserve the right to change pricing
[1] [2] [3] [4] [5] [6] [8] [9] [10] [7] [11]

Read from each brand's product page, checkout code or terms on 29 October 2026; Everyday Dose blocks server fetches, so its row comes from archived copies dated 10 October 2026 and 17 February 2026. First-order prices with countdown timers are promotions and will move. Servings are the brand's own count.

Four things stand out.

The refill is the real price. RYZE's $0.90 a serving and Everyday Dose's $0.96 a cup are first-order numbers; both renew at $36 for 30 servings, which is $1.20 a serving. Everyday Dose's own FAQ spells out the step-up: $36 a renewal for 30 servings, $66 for 60, $99 for 90. An earlier version of this page quoted RYZE at $0.82 to $0.90; that was the promotion, not the subscription. [3]

Subscribe is the default almost everywhere. Bones is the exception, with one-time checked. RYZE's product page has no one-time option at all; the one-time bag is on a separate Shop All page.

[1]

Cancelling is self-serve at most brands, and not quite at two. Om and Four Sigmatic spell out their routes in the table. RYZE wants 24 hours' notice by email, social-media message, text or portal, and Everyday Dose opens a chat window when you click cancel. On Trustpilot, 57 of RYZE's 80 most recent one- and two-star reviews are about auto-ship or cancellation, which is how the default plays out.

[6] [5] [2] [3] [13]

MUD/WTR's starter kit runs the other way. The $60 kit includes a frother and refills at $40, lower than the first order, though its terms say renewals are at the then-current non-promotional rate.

[9]

Why it is built this way

Because one bag does not pay for the advert that sold it. Direct-to-consumer brands buy customers with paid advertising, and winning one usually costs more than the margin on a single bag. The business only works if people reorder, so the subscribe discount is steeper than any bulk discount. Forbes's reporting on RYZE described investor concern about customer churn as central to the business. Keeping you is the force acting on you at checkout. That is the model, not a conspiracy, and knowing it is most of the defence. [14]

The price comparison almost everyone gets wrong

Cost per serving is the number on the page, and it is the wrong one. Declared mushroom content varies several-fold across these products, and some do not declare it at all. The number to build is dollars per gram of declared mushroom extract, and it often turns the list upside down. Two catches. You cannot calculate it for products that do not state an amount, which is itself information. And a gram of mycelium grown on rice is not a gram of fruiting-body extract, because the first includes its grain; our guide to that distinction explains why.

How to buy it, in order

  1. First purchase: one bag, retail or one-time. Target, Whole Foods, Sprouts, Amazon, or Shop All on the brand site. No subscription.
  2. Drink it for a week. Decide about the taste, and whether the lower caffeine suits you.
  3. If you are keeping it, compare the refill price, not the first-order price, and the cost per gram of declared extract.
  4. Then subscribe if the maths works. Note the first renewal date, and screenshot the cancellation page while you can find it.

Canadian readers buy from a different and much smaller set of sellers; that comparison is in mushroom coffee brands in Canada.

The short version

RYZE is in Target and on Amazon; Four Sigmatic is in Whole Foods, Sprouts, Target and Amazon. Six of eight brands pre-select a subscription at checkout, three sell a cheap first bag that refills higher, and the running price is $1.10 to $1.35 a serving almost everywhere. Buy one bag somewhere with no commitment. Read the refill price before the first-order price. Know where the cancel button is before you need it.

Frequently asked questions

What is the best monthly mushroom coffee subscription?
This site does not rank products, and it makes one. Running prices are close, $1.10 to $1.35 a serving across RYZE, Everyday Dose, Four Sigmatic, Om, MUD/WTR and Crockett, so the differences are in the terms. Om, Bones, MUD/WTR and Crockett give the same discount on every order; RYZE, Everyday Dose and Four Sigmatic discount the first order and refill higher. Bones alone pre-selects one-time at checkout. Cuppa's locked $25 for 30 servings is the lowest price, though its terms reserve the right to change pricing.
How much does a RYZE mushroom coffee subscription cost?
The first 30-serving bag is $27 on the current promotion ($0.90 a serving), and the refill is $36 every 30 days ($1.20). The 60-serving starter kit is $49.50, refilling at $66. A one-time bag is $45, sold on RYZE's Shop All page rather than the product page. Target sells a 20-serving bag for $17.99 with no subscription.
How do I cancel a mushroom coffee subscription?
From the account page in most cases: Om, Bones, MUD/WTR, Crockett, Cuppa and Four Sigmatic are self-serve, and Four Sigmatic also takes phone or email, allowing up to 72 hours. RYZE's terms list email, Instagram or Facebook message, a text number or its customer portal, with 24 hours' notice before the next shipment. Everyday Dose opens a chat window when you click cancel. Screenshot the confirmation and check your card statement the following month.
Is mushroom coffee cheaper on Amazon?
Not reliably. Amazon pricing on these brands moves constantly, third-party sellers list alongside the brands themselves, and pack sizes differ from direct. RYZE's own Amazon listing of a two-pack was $149.98 on the day checked, far above its direct price. Compare the unit price on the day you buy.
What is the downside of mushroom coffee?
Price and terms, mostly. It costs $1.10 to $1.67 a serving against a few cents for ordinary instant, most brands pre-select a subscription, almost all of it is instant coffee, and some products leave residue. Several brands do not state whether their mushrooms are fruiting body or mycelium on grain, or how much of each species a serving holds. Most blends carry a third to a half of a brewed cup's caffeine.
Should I buy the starter kit or a single bag?
A single bag, the first time, from a shop. Starter kits are where the step-up pricing lives: Everyday Dose's FAQ lists renewal at $36 for a 30-serving coffee kit, $66 for 60 and $99 for 90, and RYZE's 60-serving kit refills at $66. Decide whether you like the taste on a bag you own outright, then subscribe if the refill price still looks good.

References

Every factual claim in this article is drawn from the sources below. See the source library for how we grade evidence.

  1. [1]RYZE Mushroom Coffee product and functional mushroom pages (label disclosure audited 2026-09-30)RYZE Superfoods · 2026 · Reference work · Tier 3 · Contextual
  2. [2]RYZE Terms of Use and Conditions of Sale, section 8: Subscriptions, Automatic Payment, and Cancellation (read 2026-10-29)RYZE Superfoods · 2026 · Reference work · Tier 3 · Contextual
  3. [3]Everyday Dose Coffee+ product page, FAQ and taste blog (price, renewal terms, caffeine; read via Wayback captures of 2026-10-10, 2026-02-17 and 2025-07-18; the live site blocks server fetches)Everyday Dose · 2026 · Reference work · Tier 3 · Contextual
  4. [4]Four Sigmatic ground and instant mushroom coffee product pagesFour Sigmatic · 2026 · Reference work · Tier 3 · Contextual
  5. [5]Four Sigmatic Terms and Conditions (subscription cancellation)Four Sigmatic · 2026 · Reference work · Tier 3 · Contextual
  6. [6]Om Mushroom Superfood Mushroom Coffee Blend product page (price, subscription, ingredients)Om Mushroom Superfood · 2026 · Reference work · Tier 3 · Contextual
  7. [7]Bones Coffee Better Brain Mushroom Coffee (Shroommates) product pageBones Coffee Company · 2026 · Reference work · Tier 3 · Contextual
  8. [8]MUD/WTR Original 30-serving tin, Starter Kit and Coffee product pages (price, refill terms, caffeine, ingredients)MUD/WTR · 2026 · Reference work · Tier 3 · Contextual
  9. [9]MUD/WTR Terms of Service (Subscription Services: cancellation and automatic renewal)MUD/WTR · 2026 · Reference work · Tier 3 · Contextual
  10. [10]Crockett Coffee Mushroom Coffee Organic Functional Blend product page and subscription pageCrockett Coffee · 2026 · Reference work · Tier 3 · Contextual
  11. [11]Cuppa Healthy Coffee product page, FAQ and Terms of ServiceCuppa (bettercuppa.com) · 2026 · Reference work · Tier 3 · Contextual
  12. [12]RYZE Organic Medium Roast Mushroom Coffee 4.2 oz product listingTarget · 2026 · Reference work · Tier 3 · Contextual
  13. [13]RYZE Superfoods reviews on Trustpilot (score, distribution, and the 80 most recent 1- and 2-star reviews counted 2026-10-29)Trustpilot · 2026 · Reference work · Tier 3 · Contextual
  14. [14]Mushroom Coffee Maker Ryze Could Be The Next Billion-Dollar Drink, Or A Warning Of A BubbleForbes · 2026 · Reference work · Tier 3 · Contextual

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